Tag Archives: balanced strategy
Strong Strategy versus Weak Strategy

Strong Strategy versus Weak Strategy

There maybe examples of a Strong strategy that are elegantly simple, however it has been my experience that Weak strategies begin with over simplified value propositions that are drowned in superfluous analysis. Strong strategy finds its grace in a balance of goals not in brevity or simplicity. Balance requires investigation of multiple scenarios and a thoughtful decision-making process. A Strong strategy typically involves more than just one goal, for instance sales, revenue, and net income. Not just cost improvements. When a company engages in cost improvement strategies at the operational level to meet a budgetary target they typically end-up with weak strategies that can leave a negative impact on the whole organization. In the end a Strong strategy is one that is adaptable, because the organization knows exactly why it chose it, and for what reasons it will have to change in order to meet changing objectives.

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